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A new era of the Chinese New Year’s Gala — AR, XR, AI

During this Chinese New Year, the traditional and fancy CCTV New Year’s Gala showcases a new form of performance to the audience, offering a dazzling visual feast.

The program uses AR to portray the image of rabbits as the opening, interacting with the actors on stage in lively, augmented reality, and performing songs with virtual scene overlay. Through multi-angle shooting, and freeze-frame cameras, to give the audience a strong visual impact. 360⁰ immersive field simulation, to give the online audience an immersive experience in the scenario, also shows the virtual live technology. The program uses VR painting as the finale performance, and AR interaction to present a wonderful and stunning stage effect.

Through AR, XR, and AI meta-universe technologies to create a new era of the Chinese Spring Festival Gala, these technologies are also becoming more popular and starting to be used in daily life. For example, AIBUILD developed the online VR education platform — Otaro to maximize the quality and continuity of teaching, offering an immersive experience. By integrating VR and AR with traditional courses, it helps students to learn new concepts faster and helps educators create better courses, improving the overall learning experience.

AIBUILD has always been and continues to remain firmly committed to providing unparalleled innovation, and developing more comprehensive application technologies and design services with the highest levels of customer service to ensure we meet the needs of all our clients. If your are interested about these, contact us now! 

We are also actively looking for partners from various fields to work together, combining advanced technology with the latest in VR developments to facilitate real-time communication and people-object interactions in the virtual space. Follow us on LinkedIn and learn more!